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Rajiv Sharma
Mumbai – 122011, Maharashtra, India
Phone: 7987987978
Email: Rajivsharma123@gmail.com

Title

Strategic Brand Manager Driving Growth and Innovation

Career Objective

To lead strategic brand initiatives that drive brand awareness, equity, and growth by leveraging consumer insights, innovative marketing strategies, and cross-functional collaboration in a dynamic and competitive market environment.

Core Skills

  • Communication
  • Creativity
  • Analytical Thinking
  • Adaptability
  • Leadership

Professional Proficiency

  • Brand Strategy & Positioning
  • Integrated Marketing Campaigns
  • Market Research & Consumer Insights

Professional Experience

Senior Brand Manager
Nova Consumer Products Pvt. Ltd., Mumbai
01 April 2020 – Present

  • Develop and implement overall brand strategy to drive brand awareness and sales.
  • Conduct market research to identify target audiences and analyze the competitive landscape.
  • Collaborate with cross-functional teams to execute integrated marketing campaigns and successful product launches.

Brand Manager
UrbanNest Retail Solutions, Mumbai
15 March 2017 – 05 February 2020

  • Developed and executed comprehensive marketing strategies to strengthen brand awareness and consumer engagement.
  • Conducted market research and analyzed consumer trends to identify opportunities for brand positioning and competitive advantage.

Education

Master of Business Administration (Marketing)
NMIMS University, West Side, Mumbai, India
August 2014

Certifications

  • Certified Brand Manager (CBM)
  • Professional Certified Marketer (PCM)
  • Brand Strategy Certification

Awards

  • Marketing Excellence Award
  • Brand Innovator of the Year
  • Product Launch of the Year

Key Accomplishments

  • Awarded Best Brand Revamp Initiative (2022) for a successful repositioning campaign.
  • Recognized for driving record-breaking product launch performance in FY 2021–22.

Languages

  • English
  • Hindi
  • Marathi

 

Position Overview

The Senior Brand Manager is responsible for developing and executing strategic brand initiatives that drive brand awareness, equity, and revenue growth. The role involves deep market and consumer analysis, planning integrated marketing campaigns, leading product launches, and collaborating with cross-functional teams to ensure consistent brand messaging across all channels. The position requires strong leadership, analytical thinking, and creativity to compete in a dynamic and fast-paced market.

Company Overview

Nova Consumer Products Pvt. Ltd. is a growing consumer-focused organization operating in a competitive FMCG and retail landscape. The company is known for delivering innovative, high-quality products while maintaining strong brand presence and customer trust. Nova emphasizes data-driven marketing strategies, consumer insight-led decision-making, and cross-functional collaboration to achieve sustainable business growth.

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